Delivering Excellence in Lifelong Learning
young male web developer working at a desk in an office on his laptop young male web developer working at a desk in an office on his laptop

Web Analytics

Harness the digital world
to power your business.

Program discontinued (January 2017)

Advisory Board

This program is no longer offered.
Instead, you may be interested in the Digital Marketing program. 


June Li

Founder & Managing Director of ClickInsight
Online Marketing Optimization & Web Analytics Consulting
B.Sc., University of Toronto
MBA, York University’s Schulich School of Business
Certified Web Analyst, Digital Analytics Association
Google Analytics Qualified

Kelly Kubrick

Owner, Online Authority
B.A., Victoria College, University of Toronto
MBA, Leonard N. Stern School of Business, New York University
Google Analytics Qualified

Alex Brasil

Analytic Lead, Google Analytics, Google

Tyler Gibbs

Director, Business Development, Cardinal Path
Bachelor of Commerce, Majors: Finance and Development of Information Systems

Stephane Hamel

Director, Strategic Services, Cardinal Path
eBusiness MBA, Laval University, Québec
Certified Web Analyst, Digital Analytics Association
Graduate Program Teaching Fellow, Laval University

Alex Langshur

Senior Partner, Cardinal Path
M.Sc., University of Ottawa
B.Sc., Honours, McGill University

Alex Sévigny, Ph.D. 

Associate Professor & Director of Professional Communication Programs, Department of Communication Studies & Multimedia, McMaster University
Master of Communications Management (MCM), Bachelor of Professional Communication (BPC)

Patrick Mazzotta

Co-Founder & CEO, Craedone Inc.
Implementation Specialist: Google, SiteCatalyst, Webtrends
Principle Strategist
Craedone Inc.

Richard Boire

Partner, Boire Filler Group
McGill University-BSc, Concordia University: MBA
Online Instructor, UBC Award of Achievement in Web Analytics
Director Emeritus, Digital Analytics Association