This program has been designed in association with the DeGroote School of Business to help students develop and enhance the knowledge and skills required to succeed in a marketing profession. Successful marketing includes analyzing customer needs and wants, building customer relationships, understanding the competition, communicating ideas, developing a strategic marketing plan and executing it properly.
Who should take the Marketing diploma program
- newcomers to the field;
- professionals with marketing duties wishing to enhance their skills.
There is no formal admission procedure. Students should register at least three weeks before classes begin.
Courses can be taken as part of the diploma program or individually.
Watch a recording of our program preview for more information