Marketing

There's marketing in everything.

Fast track to earn your diploma in 12 months!
*Not applicable for Digital Marketing concentration

This program has been designed in association with the DeGroote School of Business to help students develop and enhance the knowledge and skills required to succeed in a marketing profession. Successful marketing includes analyzing customer needs and wants, building customer relationships, understanding the competition, communicating ideas, developing a strategic marketing plan and executing it properly.

The Marketing program has three options:

  • Certificate – 5 core courses; 
  • Diploma – 5 core courses plus any three elective courses; 
  • Diploma with a concentration in Digital Marketing – 5 core courses, DMK 101 plus three digital marketing elective courses.

Digital Marketing courses can be taken as part of the diploma or individually.

 

Who should take the Marketing program?

  • newcomers to the field;
  • professionals with marketing duties wishing to enhance their skills.

There is no formal admission procedure. Students should register at least three weeks before classes begin. 

Watch a recording of our program preview for more information