Lifelong Learning for a Brighter World

Laura Davidson Peterkin, McMaster University Continuing Education Digital Marketing graduate Laura Davidson Peterkin, McMaster University Continuing Education Digital Marketing graduate

Digital Marketing

Future Focused. Digitally Dynamic.

Take your marketing career to the next level

Schedule & Fees

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Online (O)
Fall 2019 Winter 2020 Spring 2020
core
Course Units Course # Tuition
Date /Time /Format Sec
Date /Time /Format Sec
Date /Time /Format Sec
1 - Fundamentals of Digital Marketing* 3 DMK 101 $718.92
Sep 16 - Dec 08
(O)
C21
Jan 13 - Apr 05
(O)
C21
May 04 - Jul 26
(O)
C21
2 - Digital Marketing Strategy 3 DMK 102 $718.92
Sep 16 - Dec 08
(O)
C21
May 04 - Jul 26
(O)
C21
3 - Search Engine Optimization, Search Engine Marketing, and Digital Advertising 3 DMK 103 $718.92
Jan 13 - Apr 05
(O)
C21
4 - Content Management: Creating and Utilizing Dynamic Digital Content 3 DMK 104 $718.92
Sep 16 - Dec 08
(O)
C21
May 04 - Jul 26
(O)
C21
5 - Data Management: Digital Metrics and Measurement 3 DMK 105 $718.92
Jan 13 - Apr 05
(O)
C21

Schedule and Fees subject to change.  

*For those in the Business Administration program: please note that the DMK 101 Fundamentals of Digital Marketing does not count as an elective for the Business Administration Diploma or Marketing Concentration.