Academic Credit – 15 Units

To be eligible for the Digital Marketing Certificate, students must successfully complete all five core courses. The Digital Marketing Certificate can be completed within 8 months to 1 year of part-time study by taking 2-3 courses per term. Please refer to the ​Schedule & Fees page for course offerings and planning purposes.

Core Courses (Complete all 5):

• Fundamentals of Digital Marketing - DMK 101 (3 units)
• Digital Marketing Strategy - DMK 102 (3 units) 
• Search Engine Optimization, Search Engine Marketing, and Digital Advertising - DMK 103 (3 units)
• Content Management: Creating and Utilizing Dynamic Digital Content - DMK 104 (3 units) 
• Data Management: Digital Metrics and Measurement - DMK 105 (3 units)