Digital Marketing

Future Focused. Digitally Dynamic.

Many courses in this program fill up quickly.
Enrol early to avoid disappointment!

Digital Marketing Program

Digital marketing has revolutionized the way marketing and communications professionals connect to their audience.

Data management, strong marketing strategies, and web analytics are now critical to meeting your communications objectives and achieving campaign goals. McMaster University’s new Digital Marketing program gives today’s professional the essential tools and tactical skills to effectively apply data, manage creative content, and implement and measure digital strategies to engage and convert today’s consumer. 

  • Become a current industry-specific strategic digital specialist
  • Integrate marketing theory with the latest technological tools to build and apply dynamic digital strategies
  • Examine mobile marketing best practices, new media management tools, and social media marketing platforms and practices
  • Master digital data metrics and measurement
  • Learn effective search engine marketing and optimization tactics, and creative content strategy
Professionals who work in public relations, design, multimedia, and marketing will greatly benefit from specializing in online data measurement and digital strategy utilizing new media tools. Industry experts lead the completely online program using experiential learning techniques, case studies, interactive discussions, and new media management frameworks. Expect professional development opportunities and creative strategies to grow your career in the ever evolving digital landscape.