Lifelong Learning for a Brighter World

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Digital Marketing

Future Focused. Digitally Dynamic.

Take your marketing career to the next level


McMaster University’s Digital Marketing program gives today’s professional the essential tools and tactical skills to effectively apply data, manage creative content, and implement and measure digital strategies to engage and convert today’s consumer. 

Program Overview

Students who choose McMaster CCE's Digital Marketing Program will:

  • Become a current industry-specific strategic digital specialist
  • Integrate marketing theory with the latest technological tools to build and apply dynamic digital strategies
  • Examine mobile marketing best practices, new media management tools, and social media marketing platforms and practices
  • Master digital data metrics and measurement
  • Learn effective search engine marketing and optimization tactics, and creative content strategy

Who Should Take McMaster CCE's Digital Marketing Program? 

This program focuses on online data measurement and digital strategy through new media tools. Individuals working in the following roles will benefit from this growth-focused course:

  • Digital Marketing Managers
  • Marketing Managers
  • Communication Managers
  • Search Engine Marketing Specialists (SEM/SEO)
  • Content Marketing Specialists
  • Public Relations Specialists
  • Graphic Designers
  • Multimedia Professionals
  • Marketing Specialists

Whether you are just starting your career or are looking to expand your education after decades in the field, expect professional development opportunities and creative strategies for growth in the ever-evolving digital landscape. 

McMaster CCE offers a fully online program led by industry experts who utilize tactics such as case studies, interactive discussions and new media management frameworks.

Digital marketing has revolutionized the way marketing and communications professionals connect to their audience. Data management, strong marketing strategies, and web analytics are now critical to meeting your communications objectives and achieving campaign goals. 

Program Prerequisites 

Participants in this program should have prior education or experience in Marketing or related fields, such as:

  • A degree or diploma in Marketing, Communications, or a related area of study
  • At least 3 years of marketing, communications, or web design experience

For individuals with no marketing background, consider enrolling in CCE’s Marketing Diploma or Business Administration Diploma – both also offered fully online prior to starting the Digital Marketing Certificate. 

Please contact CCE for consultation to help determine if this program is right for you. 

Learn more about the program in this recording of our latest Program Preview Webinar:


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