Upon completion of this course, students will:
1. Comprehend the components of an organization's marketing program including how to plan, price, promote, and distribute goods, services, or ideas.
2. Identify the marketing relationships both internal and external to an organization.
3. Explore how external factors, such as the economy, competition, suppliers, distribution channels, and political-legal groups affect the marketing function.
4. Recognize why and how customers are considered in strategic marketing plans.
5. Comprehend the concepts of value, quality, customer service, logistics, and supply-chain management.
6. Identify current challenges and opportunities such as information technology, globalization, marketing ethics and social responsibility, and their impact on marketing practices.