Lifelong Learning for a Brighter World

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Integrated Marketing Communication MKT 103

Course Description

This course will focus on the important marketing topic of communication. We will examine the strategy of communication and the effective use of communication elements: advertising, sales promotion, personal selling, public relations, and media.

Use the course towards the following programs

Unit Value

3.00

Avenue to Learn

Internet required for Mac's Course Mgt System

Admissions - General

Prof Assc - Marketing

Textbooks / Course materials

Drop/Refund Policy

Schedule

Spring/Summer

No Classes Scheduled

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