Lifelong Learning for a Brighter World

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Integrated Marketing Communication MKT 103

Course Description

This course will focus on the important marketing topic of communication. We will examine the strategy of communication and the effective use of communication elements: advertising, sales promotion, personal selling, public relations, and media.

Use the course towards the following programs

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Internet required for Mac's Course Mgt System

Admissions - General

Prof Assc - Marketing

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